Is it just me, or is the human race going to hell in a handcart? There are a couple of bits of insanity at the moment involving the serving size of over sugared sodas.

In America one of the fast food chains has come up with what they must have thought was a good idea in the face of public concern over childhood diabetes.  Simply put, if you supersize your over sugared concoction of chemicals, mysteriously called a soda, they will donate a dollar to the childhood diabetes charity.  I just can’t believe that an idea as stupid as this one ever made it out of the marketing meeting, what were they thinking? Is the search for profits so great that they can absolve themselves of any blame in the proliferation in diabetes and obesity?  Again to put it simply, if you make a habit of drinking more than your recommended daily sugar intake in one drink then you are going to need the services of the diabetes research people sooner rather than later.

Now I know it’s a personal choice, but on the basis that if we can prevent just one person from developing Type Two Diabetes we will save our local economy half a million dollars…and that’s just the financial cost, the personal cost for each sufferer is immeasurable. What bites me with this is the cynical approach of a so called food retailer to look for a genuine concern of their clients and potential clients, then instead of actually helping they use it as a sales tool.  Don’t get me wrong KFC the diabetes charities need your money, mainly to fight the very practices that you survive on.  Perhaps it would be a more socially acceptable thing to actually try to cut the sugar level or am I just being picky.

Now speaking of cynical approaches who do you think is organising the protests against Mayor Bloomberg in New York?  Is it really hundreds of thousands of hard-bitten New Yorkers – or perhaps the very lobby groups that work for the fast food industry?  Banning drinks that contain more than your daily recommended sugar intake sounds perfectly reasonable to me, because drinking an extra 16 oz of sugary crap on top of the 16 oz you’ve already consumed is just what you need. Give me a break this is not a personal freedom issue, if you drink 32oz of sugar and chemicals you’re a dumbass and probably don’t deserve any personal choice.

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