Why is that sports’ desperate need for money is being serviced by the very corporations that damage us the most? I know its just a fact of modern life but for me it just highlights how damaged and skewed our society is.
We try to teach our kids how to make appropriate choices and then when they excel at their sport they receive a MacDonald’s voucher. Some would say that we should be grateful for the financial support that this sort of sponsorship brings, to me its just a cynical marketing exercise.
When you look at the London olympics they have done a great job creating a food legacy that means that all the food is sustainable, local and as organic as possible. sounds good doesn’t it. Now to the big but, the hardest part of setting the food standards for this flagship sporting event was negotiating Macdonalds into agreement, and now since they are spending so much to be a title sponsor, no other supplier is allowed to mention their involvement.
Food is all about trust, and the sooner we all make friends with our food suppliers and stop believing marketing spin the better all of our health will be.